my passion for ruby and diamonds

I LOVE this ebay vendor, My Passion for Ruby! I was watching this ring and wondering how on earth the vendor could start bids for a 14K gold diamond ring at $.99 (one of those too good to be true scenarios) but within 2 days it has already jumped past my spending limit. When it's something good and you know it's worth, I guess you can feel confident about getting the appropriate price!